PPC advertising means you have to pay every time when someone clicks your ad.

For this, you have to select the right keywords based on what people search for. When someone click on your ad, it goes directly to your website an you have to pay a small amount.

No. PPC ads refer to the entire paid ads term, while Google ads are a small part of PPC ads. It is a platform where PPC ads are run, while PPC ads can be run on Facebook, Instagram, LinkedIn, etc.

The cost of running PPC campaigns completely depends on the industry, target keywords, and the type of PPC service you use. You have to set a budget and your ads will stop running once your budget is finished.

PPC gives quick results, somewhere within a few days or hours. You need adjustments and monitoring of the campaigns on a regular basis to obtain long-term success.

PPC means paying for each click on your ad to appear at the top of the search results. SEO means optimising website and improving its content to get higher rank in the search results. PPC gives quick results, while SEO takes a few months to get the results.

The answer completely depends on the business goals and marketplace. Both approaches have their own benefits and drawbacks. Firstly, analyse your current business situation and what you want, and then choose accordingly.

Yes, you can run PPC ads by yourself. Running campaigns yourself can be time-consuming. You need to do keyword research, create ad copies, monitor the campaign’s performance and adjust it as per it is required. If you don’t have enough time, it is better to hire a PPC company.

Hiring a PPC expert or company not only saves tour time, but they can manage your campaigns effectively to get the best results. They can handle each step of PPC advertising with great perfection and knows how to optimise your campaigns based on the audience demands.

The performance of PPC campaign can be measured through the number of clicks on your ad, conversions, and ROI. Track how much you are spending and how much you are earning from ads. It helps in ensuring that your campaigns are performing well.

You can choose platforms for PPC ads based on your business and target audience. If you want to run search ads, Google ads are the best. For social ads, choose Facebook and Instagram, while to run video ads, YouTube is the best. For business ads, LinkedIn is great.

Yes, PPC is beneficial for small businesses. It is a cost-effective way to target specific audiences, pay only when your ad is clicked and drive traffic.

Once you run a PPC campaign, it is essential to monitor it regularly and make adjustments to improve its performance. This can be like changes in the targeted keywords, ad copy, or budgets.

You can start with any amount you can. The best idea is to start with a small budget and increase it as per the results. You can set a daily or monthly budget, whatever meets your needs the best. In addition, no matter how much you spend, you need the right strategy to work well.

You can run PPC campaigns as long as you want. Some businesses run their campaigns for a specific time, while some continue them for a long time. Make sure to monitor and adjust your campaigns to get the best results.

Yes, you can use PPC for your local business. Make sure to target your specific areas, ensuring that your ads are visible to people looking for products/services in those areas.

PPC ads can be displayed on various platforms, such as search engines, social media platforms, video platforms, Google display network, and in Google Maps results.

One of the best ways to promote your YouTube channel for free is to share your YouTube videos on social media platforms. You can also include your videos on your website or blog. Additionally, collaborating with other creators and promoting your videos is also helpful.