FB & IG marketing allows businesses to reach millions of people around the world. These social media platforms offer specific targeting options, helping you to reach the right audience based on demographics and interests. In addition, it is also helpful in boosting brand visibility, engagement with audience and increasing ROI.

There are several things that should be kept in mind to hiring a professional FB & IG marketing company. These include:

• Identify your goals and expectations.
• Research for the company’s reputation, testimonials, etc.
• Check their range of services and expertise in them.
• Check portfolios and case studies to evaluate their work quality.
• Inquire about pricing to ensure it fits your budget.

Ask for references from previous clients.

The advantages of FB & IG marketing services include:

• Specific audience targeting options
• Maximum reach
• Increase brand visibility
• Engaging, informative and creative content
• Performance tracking
• Boost sales
• Effective ad campaigns

To promote your local business on Facebook, you need to follow these steps:

• Create a Facebook business page.
• Target the local audience of the specific area.
• Share events and updates to engage with the local community.
• Run Facebook ads to promote business in your local area.
• Encourage customers to give positive reviews.

The popular ad formats for Facebook marketing are Image ads, Video ads, Carousal ads, Slideshow ads, Collection ads, Lead ads, Messenger ads, Stories ads, Playable ads, and Dynamic ads.

Both Facebook and Instagram are some of the top social media platforms. They have billions of active users that gives you an opportunity to reach maximum audience. Ad campaigns on FB & IG help you turn your audience into potential customers.

Instagram marketing can help your business connect with target customers/clients, promote your business, products, and services, improve your brand awareness, and drive traffic to your website.

The cost of FB & IG advertising depends on your business goals, budget, target audience, size of the audience, and ad format. It is recommended to start using ad campaigns on Facebook and Instagram with a small budget and expand your budget with the results.

The best way to target the right audience on FB and IG is to use targeting options. These options allow you to target your audience based on their demographics, location, interests, and behaviour.

Both Facebook and Instagram allow you to track the performance of ad campaigns. You can check it by using the insights side pane and track impressions, clicks, and conversions.

The results from FB & IG can be seen within a few days. If you want to see long-term results, it depends on the strategy, target audience, and ad campaigns.

You can choose the ad format depending on your business goals. If you want to tell something visually, video ads are the best choice. If you want to show multiple products at once, carousel ads are great.

To create engaging content for FB and IG, you can use quality photos, videos, and graphics. You can tell a story using these visuals. It is recommended to post regularly to grab attention of audience. Using captions and hashtags also encourage interaction.

You should post regularly on FB and IG to keep the audience engaged. Try to post 3-5 content a week so that you stay visible to your audience.

Yes, you can post content on both platforms at the same time. You can also create ads that appear on FB and IG simultaneously.

FB ads appear on news feed, marketplace and sidebars, whereas IG ads appear on users’ feeds, stories, and explore pages. Both FB and IG have the same ad manager, but the audience on both platforms may differ slightly. Thus, may have different user experience and creative approach.

IG ads cost more. Because, IG has higher engagement rates, and this results in a higher CPC or CPM than FB. It is important to be cautious about targeting and optimisation so that you can control the budget on both platforms.

One of the most effective ways to increase followers on these platforms is to create engaging, interesting and creative content and share it regularly. Don’t forget to be interactive with your followers, connect with the audience and use trending hashtags.

Posts on FB and IG can be scheduled from Meta Business Suite or using 3^rd party apps/tools. You just need to select the date and time to get your post live and click ‘Schedule’. It allows you to plan your content in advance.

It is advisable to start with a small budget for FB and IG ads. When you start getting results, you can increase your budget. A well-designed ad campaign can make a huge difference with even a few dollars.

Yes, you can run ads with an Instagram account only. For this, you can use its own platform, or you can also use Facebook Ads Manager to run ad campaigns.

Shopping ads allow you to provide detailed information about your products. FB and IG allow you to tag products in the posts and stories, encouraging the audience to purchase them.

On Facebook, it is recommended to use 2-3 hashtags per post, while on Instagram, use 5-10 relevant hashtags. Never use too many hashtags as it makes your post look messy.